Sú leið sem valin er til að hefja inngöngu á erlenda markaði getur haft áhrif á viðvarandi samkeppnishæfni og aðgang að dreifileiðum

EntryMode 

Í þessum hluta bókarinnar er samantekt um eftirtaldar greinar:

 

Brouthers, K. D. and L. E. Brouthers (2000). "Acquisition or greenfield start-up? Institutional, cultural and transaction cost influences." Strategic Management Journal 21(1): 89-97.
Summary by: Karen Dröfn Halldórsdóttir

Brouthers, K. D. and J. F. Hennart (2007). "Boundaries of the firm: Insights from international entry mode research." Journal of Management 33(3): 395-425.
Summary by: Rannveig Tryggvadóttir

Chang, S. J. and P. M. Rosenzweig (2001). "The choice of entry mode in sequential foreign direct investment." Strategic Management Journal 22(8): 747-776.
Summary by: Halla Björk Jósefsdóttir

Farrelly, F. J. and P. G. Quester (2005). "Examining important relationship quality constructs of the focal sponsorship exchange." Industrial Marketing Management 34(3): 211-219.
Summary by: Auður Hafþórsdóttir

Gabrielsson, M. and V. H. Manek Kirpalani (2004). "Born globals: how to reach new business space rapidly." International Business Review 13(5): 555-571.
Summary by: Jón Mikael Jónasson

Jantunen, A., N. Nummela, et al. (2008). "Strategic orientations of born globals - Do they really matter?" Journal of World Business 43(2): 158-170.
Summary by: Láretta Georgsdóttir

Larimo, J. (2003). "Form of investment by Nordic firms in world markets." Journal of Business Research 56(10): 791-803.
Summary by: Auður Hafþórsdóttir

Magnusson, P., D. W. Baack, et al. (2008). "Meta-analysis of cultural differences: Another slice at the apple." International Business Review 17(5): 520-532.
Summary by: Áslaug Briem

Mitra, D. and P. N. Golder (2002). "Whose culture matters? Near-market knowledge and its impact on foreign market entry timing." Journal of Marketing Research 39(3): 350-365.
Summary by: Sigríður Erlendsdóttir

Petrou, A. P. (2009). "Foreign Market Entry Strategies in Retail Banking: Choosing an Entry Mode in a Landscape of Constraints." Long Range Planning 42(5-6): 614-632.
Summary by: Erla Björgheim Pálsdóttir

van Kranenburg, H. L. and J. Hagedoorn (2008). "Strategic focus of incumbents in the European telecommunications industry: The cases of BT, Deutsche Telekom and KPN." Telecommunications Policy 32(2): 116-130.
Summary by: Kristín Elíasbet Gunnarsdóttir

 

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